Full-service fashion development — from first sketch to finished production — where budget transparency comes first. You get the quality guidance of a luxury New York studio, without the high New York studio retainer fee.
You don't need a fashion degree or a big team. You need someone who's done it.
First-time founders — You have no fashion background and want to launch a clothing brand. I'll walk you through every step, in plain English.
Small apparel companies — You need senior-level design and production help without hiring a whole team.
Emerging designers — You want to show at New York Fashion Week, and need the collection developed and ready on time.
Anyone burned by studio pricing — You've paid invoices you couldn't explain. You want to know where every dollar goes.
Three services
Consulting
I sit on your side of the table.
Owner's-side advisory for brands at any stage. Vendors execute — I direct the work and protect your budget.
What's included
Business & collection audits — a review of your spend, samples, tech packs, and vendor relationships if you're already in development
Sourcing direction for fabric, trim, and factories, in NYC and overseas
Coordination of patternmakers, sample rooms, and small-run production vendors
Costing and merchandising
Review and approval of every vendor invoice before you pay it
Apparel Design
A collection a factory can actually make.
Design built the way the big brands do it — planned to your margins and handed off factory-ready.
What's included
Seasonal concept, color story, and merchandised line plans built to target margins
Factory-ready tech packs — flats, construction details, specs, BOM, and grading
Prints, placements, and collection graphics
Development calendars built backward from your launch or NYFW date
Website & E-commerce
A store ready when your collection is.
Your brand's home online, designed by the person who knows the product — so the site shows and sells the collection the way it was meant to be seen.
What's included
Brand website design — look, layout, and copy direction that match the collection
E-commerce store setup — product pages, collections, checkout, and shipping
Product page content — descriptions, size guides, and imagery direction
Launch timed to your development calendar, so the store opens when the product lands
How I keep your budget safe
Most studios hand you one big invoice and ask you to trust it. I work the other way around — four promises, in writing, on every engagement.
01
The budget comes first
We agree on a budget before any work begins. You know the number going in.
02
A weekly touch-base
Every week you hear from me on hours used and money spent. You never have to ask.
03
Vendors bill you directly, at cost
Patternmakers, sewers, fabric, models, showroom — I coordinate them, they invoice you. No markup. I bill my time only.
04
Nothing extra without your sign-off
Not a dollar gets spent beyond the approved budget without your written approval. No surprises.
I work as an independent contractor, so you get senior expertise without agency overhead — no account managers, no junior staff learning on your dime.
Simple, published pricing
Monthly Retainer
from $3,000/month
Dedicated monthly design and consulting support, with full cost transparency. Hours and scope are set in your proposal, so the retainer fits the work you actually need.
Third-party costs — patternmakers, sewers, fabric, models, showroom — are always billed to you directly by the vendor, at cost.
Who you're working with
I'm Shanley. I grew up on my parents' garment factory floor, then spent 25+ years in apparel design and production — including leading design for $1B brands like Lee and Dickies. I helped grow Lee from a $5M business into a brand that recently sold for $1B. I know what a garment should cost, how long it should take, and what a vendor invoice should look like.
I also build my own AI tools for trend research, 3D renders, and tech packs — and I use them on your project. That, plus decades of hands-on experience, means faster, leaner development than a traditional studio can offer.